Et si, dans un monde sans surprise, où toutes les communications se ressemblent… le vrai pouvoir c'était la créativité ?

Graphéine, place à la créativité

Dans les agences, la création est trop souvent le monopole d’un département, et n’intervient qu’en fin de process de réflexion.

Afin de vous proposer des concepts créatifs et des mécaniques de communications innovants qui vous permettront d’émerger, Grapheine a choisi de donner toute sa place à la créativité en l’intégrant d’un bout à l’autre de la chaîne, du conseil stratégique à la production.


Intégration des créatifs très en amont, dès le brief client, afin de réconcilier conseil et création dans une même démarche créative.

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Our advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Our graphic design agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. Grapheine can also handle overall marketing and branding strategies and sales promotions for you.
Our typical clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.

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Graphic design is the process of communicating visually using typography and images to present information. Grapheine practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Art directors make sure that illustrators and production artists produce and complete their work on time and to the creative director or client's satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. Art directors need advanced training in graphic design as they often do artwork and designing themselves. However, an art director's time may be consumed doing supervisory and administrative work

Grapheine is a graphic design communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of our clients.
The experience, creativity and determination of our staff distinguish Grapheine from our competition. We use these assets to develop and execute cost-effective campaigns which have won international communications awards.
The agency is located in Paris and Lyon (France)

Our job of a logo designer is to provide a new way to express the key message of a company through an image. We take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, or sell, or what they are about. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.
We imagine and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. We may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. We use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate. Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts for communication design in the context of graphic design professions.
Our work could be viewed by thousands of people every day. We create the pages, layout, and graphics for web pages, and play a key role in the development of a website. We have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website pages.