Dans un monde plurimédia, l’agence spécialisée est-elle encore une réponse pertinente? Chez Graphéine, nous pensons qu’une approche transversale garantit un mix réussi. Le choix d’une approche multi-métiers Le consommateur est saturé de messages publicitaires, de sollicitations marketing en tous genres. Il est donc de plus en plus difficile pour un annonceur de faire émerger sa marque. En parallèle l’offre média crée de nouvelles possibilités avec le développement des nouvelles technologies (Internet, Wifi, TiVo…) et de médias parallèles (buzz, guérilla marketing…). Face à ce nouveau contexte, l’approche verticale de spécialisation par métier (pub, crm, internet…) est aujourd’hui dépassée.. Graphéine a fait le choix de replacer la marque au cœur de sa réflexion dans une approche transversale, multi-métiers, qui vous garantit le meilleur mix de communication. Les preuves : L’agence Graphéine rassemble des experts des différents métiers et médias (Pub, Internet, CRM…) afin de proposer en toute indépendance le meilleur mix de communication. Avant d’aboutir à des solutions, notre méthodologie intègre deux étapes, l’Acculturation et le Décryptage, qui permettent de nous approprier votre marque et vos problématiques business.

 

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Our advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Our graphic design agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. Grapheine can also handle overall marketing and branding strategies and sales promotions for you.
Our typical clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.

graphic design web print typography color layout tutorials tips history websites fonts type schools degrees courses tools printing process books computers hardware software education legal Learn all about graphic design, including essential tools to become a designer, step-by-step tutorials on both print and web design, history, career advice, recommended books and websites, information on schools and degrees, and tips on typography, layout, and the use of color.
Graphic design is the process of communicating visually using typography and images to present information. Grapheine practice embraces a range of cognitive skills, aesthetics and crafts, including typography, visual arts and page layout. Like other forms of design, graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Art directors make sure that illustrators and production artists produce and complete their work on time and to the creative director or client's satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. Art directors need advanced training in graphic design as they often do artwork and designing themselves. However, an art director's time may be consumed doing supervisory and administrative work

Grapheine is a graphic design communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of our clients.
The experience, creativity and determination of our staff distinguish Grapheine from our competition. We use these assets to develop and execute cost-effective campaigns which have won international communications awards.
The agency is located in Paris and Lyon (France)

Our job of a logo designer is to provide a new way to express the key message of a company through an image. We take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, or sell, or what they are about. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.
We imagine and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. We may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more. We use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate. Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts for communication design in the context of graphic design professions.
Our work could be viewed by thousands of people every day. We create the pages, layout, and graphics for web pages, and play a key role in the development of a website. We have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website pages.

At Grapheine we understand that the nucleus of all successful design starts with a strong logo. These deceptively simple graphics must;
communicate your company's central idea/theme

emotionally engage your market with an image which means something to them

be scalable so that they can work in black and white on a business card to a poster size

have a strong visual appeal which is highly memorable

extend as a branding language for your business through which the tone of voice of your company can come across clearly through your unique mode of communication.
Grapheine can offer a level of service tailored to your needs, never undervaluing the importance your corporate identity has on your entire operation.

They say never judge a book by it's cover, but we all do. Your brochure is often the most vital face of your company. At Grapheine, we can work conceptually with you, study your competition's brochures and dig deeply to find the most engaging way of getting your message across. Our design team are experts in graphic design layout, composition and typography and will create marketing tools that will fully actualise the goals of your brochure..

::: Designing your advert

The best advertising ideas don't even get noticed without a polished design with a good understanding of balance, composition and a strict eye for detail. Our talented team of specialist designers are adept at producing high resolution advertisements to an extremely high quality of finish that will guarantee you won't get un-noticed.

::: Advertising campaign concepts

Grapheine have had a broad experience copywriting and art-directing a wide variety of cross-media advertisements. We place a strong emphasis on big ideas which:

1.Are simple/quick and work within the first three seconds of viewing 2.Are relevant to their target market 3.Work on a truth 4.Emotionally rewards their viewer for example through being interesting, amusing, appealing etc 5.Are original Only an advertising idea that has the above rules will be move it's audience and be remembered