fr
fr

Agency

Graphéine
strategy &
brand design

identité visuelle et charte graphique d'un conservatoire national supérieur de musique
identité ville bretagne concarneau

For 25 years, in Paris and Lyon, our designers—each with scintillating educational backgrounds, diverse professional paths, who share a common passion for imagery—are here to accompany you in creating the best brand strategies and designs.

Our commitments

  • To make you visible

    To ensure your brand can be seen and recognised in every given situation.

  • To make you legible

    To clearly communicate your brand’s purpose and motivations.

  • To make you irresistible

    Your brand should have something magical, unique and desirable.

  • To open new possibilities

    To be sustainable, your brand must be fertile, agile and inspiring.

Understand complexity. Design simple strategies. Create original, agile and sustainable solutions.

Our beliefs

  • 1

    To think and act as citizens.
    Humanity and empathy are at the heart of what we do.

  • 2

    In a complex world, we believe in simplicity.
    Less is more.

  • 3

    We love to listen and learn, then dive deep into the core.
    Form follows substance.

  • 4

    Bad taste doesn’t exist.
    Neither does good taste.
    What matters is the ability to surprise.

  • 5

    Together, let’s create new stories and design desirable futures.

Services & Expertise

01.
Brand diagnosis

Brand audit
Competitive analysis
Reputation benchmark
Opportunity assessment

02.
Brand strategy
Communication strategy
Marketing strategy
Positioning
Brand platform
Naming creation

03.
Brand design

Logo design
Visual identity
Brand book
Graphic charter
Editorial charter
Typography

04.
Production
Print & digital
Social media
Motion design
Signage
Events