Discover how The Guardian tricked its readers into inventing the island of San Serriffe, a fictional republic born of a typographic April Fool’s joke that has become cult status. Between subtle satire and typographic wordplay, immerse yourself in one of the most brilliant journalistic hoaxes of the XXᵉ century.

Discover how Brian Eno, genius musician and producer (David Bowie, Iggy Pop, U2…), pushed back the limits of creation thanks to a simple card game: “Oblique Strategies”.

The tote bag has become an essential part of our everyday urban lives.
What does it say about our society, our times, our habits and our behaviour?

Donald Trump, his face bloodied, raises his fist and seems to proclaim “I’m alive, fight!”.
Let’s decipher an image that has gone down in history at the speed of a shotgun blast.

Groupama has just unveiled a new logo that updates its graphic design by abandoning its campaign in favor of a “startup” aesthetic.

For COP28, two designers have come up with a new UN logo showing the rising sea levels and the future disappearance of much land and coastline.

This surprising co-branding gives us the opportunity to look back at the history of evian and to decipher the stakes of this strategy of luxification, greenwashing and the issue of plastic waste.

From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.