Brand culture

A new logo for Carrefour

Today I didn’t throw away all the advertising leaflets cluttering up my letterbox. No, there was one that caught my eye and it was a “Carrefour DIY and decoration” advertising brochure. What’s so special about it? Well, it seems to have the latest facelift of the Carrefour logo.

That’s quite an event, isn’t it? As you can see, the original work has been partly respected and the changes are mainly to the colour range and the greasing up of the typefaces, which were originally intended to be American Typewriter or Courrier… Note, however, the loss of the capital…

On that note, good night 🙂

Nouveau et ancien logo Carrefour
Nouvelle et ancienne typographie Carrefour
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