Graphic perspectives

Two testicles, a shaft, sometimes a few hairs, rarely any talent. The penis is a universal icon, but no one dares talking about it. Except us.

Discover how The Guardian tricked its readers into inventing the island of San Serriffe, a fictional republic born of a typographic April Fool’s joke that has become cult status. Between subtle satire and typographic wordplay, immerse yourself in one of the most brilliant journalistic hoaxes of the XXᵉ century.

Discover how Brian Eno, genius musician and producer (David Bowie, Iggy Pop, U2…), pushed back the limits of creation thanks to a simple card game: “Oblique Strategies”.

The tote bag has become an essential part of our everyday urban lives.
What does it say about our society, our times, our habits and our behaviour?

Donald Trump, his face bloodied, raises his fist and seems to proclaim “I’m alive, fight!”.
Let’s decipher an image that has gone down in history at the speed of a shotgun blast.

Mascots, those soft, slightly silly characters, are nothing new. Here’s a look at their origins, from Antiquity to Japan.

From founders’ surnames to initials and acronyms, brand names have always oscillated between abstraction and familiarity.

Ambigrams, visual and symmetrical puns, have mysterious origins and are used today in logos and art.

Y2K, the trend of the 2000s, is back. Embodying an already retro future, its iridescent reflections shake up digital codes.

Resourceful and itinerant, the hobos developed a secret language system, doomed to disappear, to leave clues for their fellow hobos.

In Iran, Mahsa Amini died for a lock of hair poorly concealed behind her headscarf, giving rise to a massive protest movement against the mullahs’ regime. The gesture of a severed lock of hair becoming the symbol of this struggle gives us the opportunity to look back at the many symbolic of hair.

The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.

The UK Postal Service presents the new stamp of King Charles III, a very sober portrait without a crown, a very symbolic first for the British crown!

The stones of the French Museum of Natural History design patterns and natural landscapes, fascinating mineral creations of millions of years.

The first writings were drawings, and universal languages have always used images to communicate.

The strategy of “RGB-First”: Reflection on the colorimetric chain RGB / CMYK in print and digital communication.

Many brands use colors as symbols to convey their identity. But can we really legally appropriate a color?

When artists are the users of an exclusive color, one may wonder if it is the color or its symbolism that unleashes the passions.

Avoid broken links in indesign or illustrator when working on documents shared with colleagues in a drive or dropbox.

We are entering the “time of the tribes”. Let’s discover the impact of this post-modernity for the logos and visual identities of brands and companies.

Who controls the memes controls the universe! Analysis of the meme phenomenon,
comparison with the stakes of brands and analysis of the impacts on political communication.

Product placement in movies is sometimes irritating, funny or totally fictitious. Brands from movies sometimes even come to life.

How to see more clearly in the typographic classification and which tools allow to choose and recognize the typographies?

How to optimize and boost your creativity: techniques to be here and now and dive into flow, an optimal state of consciousness.

What is creativity and what does it depend on? Our analysis of the context and conditions necessary for a creative idea to flourish.

Stress impacts our creativity. How do we perceive time and how does it affect creativity in our brain?

Flat out again at work… In a hurry, rushed by time and overwhelmed until last minute. But what does the expression “charrette” mean anyway?

Tutorial on how to create a layout grid in Illustrator.

How to make millions of voters, 50% of whom are illiterate, vote? India offers visual political logos that are out of the ordinary.

To understand cowboys’ branding system, it is necessary to look at the hot-branding of cattle, and artists’ monograms.

In their search for a universal language, Leibniz and his disciples may have attempted to create the impossible. And yet…