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In the 1950s, in the midst of the Cold War, Paul Rand transformed the use of graphic design and the face of American companies.

Müller-Brockmann is one of the most influential graphic designers in the history. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism. Typography and geometry are predominant.

From codex to colour printing!
Here is the first part of this series of articles sweeping the evolution of book covers to the present day, through the most striking revolutions.

It took 68 million years to resurrect a T-rex, and almost as long to create the Jurassic Park logo. Here is his wicked adventure.

Designer textile, graphiste, designer de mobilier…. Rien n’est assez coloré pour cet Italo-Américain !

From Toblerone to Milka to feta cheese, brands mark their territory on their packaging and are sometimes caught up in the globalization game.

Graphic design in Africa. From the first alphabets to contemporary issues.

Herb Lubalin’s biography in pictures. In his 40-year career, Lubalin has revolutionized the landscape of American graphic design by composing images with text.

Total has changed its name, with a new logo and a new identity: TotalEnergies. Is this a faded strategy to go green without denying its past?

Pierre Bernard & Grapus. Collective and individual itinerary of a committed graphic designer, tireless defender of the notion of public utility in graphic design.

Peugeot reveals its new logo, a revival of the 1960 logo.
An astonishing or worrying positioning? Here are a few insights.

Barbara Kruger denounces the over-consumption since the 70s. The Supreme brand has appropriated her graphic codes. But who is hijacking whom?

To grasp the genius of Iranian graphic design one must understand its incredible heritage in the arts, and the current upheavals. A short journey from ancient Persia to the most contemporary graphic design.

Under the influence of Japan, France or Russia, book covers are constantly evolving with technical progress and crises.

From Penguin Editions to the birth of graphic design, the cover is an open book on the social mores of a country and an era.

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.

To understand cowboys’ branding system, it is necessary to look at the hot-branding of cattle, and artists’ monograms.

Burberry’s new logo revives the brand’s coat of arms by adopting an antique typography and recovering its knight.

Ode to Cassandre, the man of a thousand talents. His design of posters and graphics revolutionized the role of visual communication.

Last chapter on french publishing houses, the split between Poche and Folio, the graphic inventors, and the return of the beautiful independent book.

From the Nazis to the moon, Futura is probably the most used typeface in the world, and yet it’s not new!

John Heartfield is a German “photomontage technician”, politically engaged with his collages against Nazism and fascism.

The organizers have unveiled the new Olympics pictograms of the Paris 2024 Games, which totally lose us.

Graphic designer Milton Glaser gave the 70s and 80s a cheerful and colourful face and New York a reason to love him. Among his most famous creations are the logo “I ❤ NY” and Bob Dylan’s psychedelic poster. Let’s go into the history of a very, very big name in American design.

From Uncle Ben’s or Aunt Jemima’s brand name history to Mammy’s syrup, the racist packaging are sitting on a (pancake) powder keg.

Discover how Harald with blue teeth, a Danish king of the 9th century, inspired the name and logo of Bluetooth.

Back to the future for Citroën which reveals a new logo inspired by the past. Nothing surprising for this necessary yet futuristic strategy.

The Codex Seraphinianus is considered by some as the strangest book ever published. A unique, beautiful, confusing… and above all indescribable art book!

Portrait of Karel Martens, the man with multiple motifs and lovers of constraints, reference in the world of graphic design and plastic research.

Ever wondered how it is like to be a designer abroad? Here is an illustrated portrait of Turkish graphic design, through history and contemporary designers.

Wally Olins is the inventor of business and territorial branding and all the influence that comes with it. Discover his work and our exclusive interview.

By designing UK’s road signs, Margaret Calvert’s discreet work helped to save hundreds of thousands of lives in the United Kingdom.

The Olympic Games are redesigning their identity to harmonize their visibility in all countries and on all communication media.

Robida, Verne, Schuiten… Here is an overview of the representations of writers, draughtsmen, scriptwriters and architects who have contributed to dreaming of the city of the future in a utopian impulse, or to underline its limits.

Being a designer like Reza Abedini in a country such as Iran means juggling with an incredible artistic, visual and calligraphic heritage that is 3000 years old.