1215, “Douze Cent Quinze”, is a group of wealth management advisers who provide a range of tools, services and expertise to support Magnacarta network members. By making available the skills of 20 specialised experts (in wealth, social, civil, tax and property engineering, etc.) and the development of software solutions specially designed for wealth management advisers, they facilitate the day-to-day work of firms by reducing the time spent on certain tasks such as drafting wealth management documents or selecting products, giving them real added value without adding to their costs. 1215 is part of the Magnacarta group, for which we had already designed the visual identity. On this project, we were involved in creating the brand name and visual identity, as well as integrating them into the existing brand architecture (Magnacarta and Mérimée).
1215
Naming and visual identity for 1215
Naming
The name is a historical reference to the Magna Carta, a text recognised as the first act of patrimony. In 1215, the barons of John Lackland joined forces and agreed to draw up the Magna Carta. This text codified the rights and rules governing their patrimony for themselves and future generations. The date 1215 therefore stood out as a name that was highly consistent with the parent brand. In addition to the historical reference, the choice of a name in numerals conveys notions of precision and efficiency, while at the same time being completely contemporary.
Visual identity
The visual identity is a continuation of the Magnacarta graphic charter. A set of lines forms the name, with the numbers 2 and 5 playing on an effect of symmetry. The result is a modular visual principle that allows the logo to be broken down in the manner of an infinite jigsaw puzzle, or a path that winds its way between the different areas of expertise.
More informations
A new offer
On september 2020, Magnacarta announced the launch of 1215, the new name of the Serenalis offer that the group acquired a year earlier and whose offer has been completely rethought. Indeed, 1215, which is the date of creation of the Magna Carta, recognised as the first estate deed, relies on Magnacarta’s teams in terms of estate and social engineering, regulatory compliance, product selection, intranet, training… 1215 also provides dedicated business tools: intranet, training…
A digital solution
1215 relies on an intuitive tool to help with asset recommendation (from asset strategy recommendation to product prescription), which facilitates the activity of the independent financial advisor and his or her compliance, completely digitalised and implemented in partnership with a FinTech. However, the human dimension remains firmly anchored with meetings between members and the permanent support of the development director Corinne Vigouroux, a former CGP for fifteen years.