All'access - Brand design

We were commissioned by Alliade Habitat, a subsidiary of the Action logement group, the leading social housing in the Auvergne-Rhône-Alpes region, to support their brand All’access in the creation of its visual identity.

All’ Access works to promote access to home ownership for employees and low-income households by offering quality housing for sale at below-market prices in the region’s attractive areas, with local support for a secure project.

Social home ownership is therefore part of the tenants’ residential career. Tenants are informed before each commercial launch of future operations. Communication is developed for them. In order to ensure the development of the brand and give it new strength, we have defined a fresh and dynamic brand territory in close collaboration with the teams.

The aim was to overcome a lack of awareness and to equip the teams with effective communication tools. The whole had to be consistent with the graphic identity of the Alliade Habitat parent brand.

Concept

The new All’Access identity embodies the brand’s promise: to accompany first-time buyers throughout their residential career by combining real estate projects with peace of mind. Indeed, the new All’Access logo is first and foremost arrows pointing upwards like a springboard, they help people grow and show the way to home ownership. These arrows are also above all houses. There are two of them. The first one lets guess behind it a second more imposing one. The logo thus embodies the notion of progression to illustrate the fact that All’Access accompanies you throughout your life to best meet the evolution of your projects, one step at a time, always in complete serenity.

A modular visual universe

The logo is composed and re-composed to create spaces in which the image plays and dialogues in a free and structured way. As if to symbolize the adaptability of the brand to its customer, the system also evolves, proposing a different composition when the communication allows it.