Caramba Culture Live is an iconic player on the French cultural scene. As a producer of shows, concerts, and unique events, Caramba champions a vision of live performance that is committed, open, and deeply human. To support its growth and strengthen its brand positioning, the team entrusted us with redesigning its visual identity. Our mission: to reveal the richness of its universe while enhancing its graphic impact.
We reworked the logotype, preserving its roots but redrawing it to offer greater legibility and flexibility across applications. The symbol “c:” — a true graphic pivot — opens up to showcase artists and content, creating a visual language that is dynamic, playful, and expressive.
The promise: “Two dots, open culture.”
Typography becomes Caramba’s voice — assertive, contemporary, and joyfully nonchalant. A vibrant, expansive color palette extends this visual energy, with pop hues inspired by the artistic worlds of its performers. The editorial tone expresses a direct, committed, and sometimes activist stance. Underlying it all is the political dimension of live performance, at a time when culture is being reinvented.
With this new identity, Caramba positions itself as a major player in the cultural landscape — at the crossroads of aesthetics, disciplines, and audiences. A brand identity conceived as an open stage, ready to welcome diversity, emotion, and the unexpected.
