Caramba Culture Live is a key player in the French cultural scene. A producer of shows, concerts, and singular events, Caramba champions a vision of live performance that is committed, open, and deeply human. To support its development and assert its brand posture more strongly, the team entrusted us with the redesign of its visual identity. Our mission: to reveal the richness of its universe while strengthening its graphic impact.
We reworked the logotype by preserving its roots, but redrawing it to bring greater legibility and flexibility in use. The symbol “c:” — a true graphic pivot — opens up to reveal the artists and content, creating a visual play that is lively, playful, and expressive. The promise: “Colon: open up culture.”
Typography becomes Caramba’s voice: assertive, contemporary, and joyfully nonchalant. A vibrant and diverse color palette extends this visual energy, with pop tones borrowed from the artistic worlds of the featured artists. The editorial guidelines reinforce a direct, committed, sometimes defiant tone of voice. In the background, it’s the political dimension of live performance that resonates, at a time when culture is reinventing itself.
With this identity, Caramba positions itself as a major player in the cultural landscape, at the crossroads of aesthetics, disciplines, and audiences—a branding concept imagined as an open stage, ready to embrace diversity, emotion, and the unexpected.
