Chemlys - Brand design

Chemlys is an innovative company specializing in chromatography, the science of chemical analysis applied primarily to industry and research. “Chromatography” is a technique invented at the beginning of the 20^th century to separate the constituents of a mixture, the results of which were presented in the form of colored strips. Over the past 125 years, this technique has made considerable progress. Today, Chemlys offers all the most advanced analysis solutions (MicroGC, real-time analysis, etc.) and supports its customers in the creation of customized solutions. Chemlys’ values are deeply rooted in a culture of innovation and social responsibility. By adopting a CSR approach, the company places sustainability at the heart of its activities, taking care to minimize its environmental impact while meeting the evolving needs of its customers. With a forward-looking vision, Chemlys continues to explore new opportunities to innovate and meet the global challenges of the 21^st century.

Graphéine therefore conceived the company’s visual identity, then designed different variations of this identity for products and services such as the Chembox and Chemlys Labs.

Concept

Chemlys’ ambition begins with a paradox: “To help you see smaller”. Indeed, their mission is to break down a gas to analyze its various component molecules, and “see smaller” refers to this molecular scale. So the logo conveys the idea of “gas analysis”, with 3 circles in perspective to evoke the idea of decomposition and scientific rigor. One of the circles is composed of dots evoking a gaseous or molecular state. The blue-violet color scheme evokes the semantic universe of gaseous and liquid states.

Chembox

Chembox is a small controller designed by Chemly to make better use of analysis data and ensure real-time monitoring. Many other features are also included. The logo has been designed in continuity with the parent brand. The 3 colors and the dot pattern in the shape of a box are repeated.

Chemlys Lab

Chemlys Lab is the entity offering high value-added consulting and expertise activities. The aim is to capitalize on Chemlys’ ability to bring together the best experts on complex issues requiring the highest level of expertise, in order to establish the best tailor-made solutions.