The ESPE Choir – Assonance is a mixed choir with over a hundred voices. This choir is aimed at active or retired teachers, students and trainees at the ESPE (formerly IUFM). It is also open to anyone else. Its aim is to encourage ensemble vocal activity as an extension of the musical and pedagogical training provided for students, trainees and teachers at the ESPE.
This identity is deployed mainly on concert posters. The logo becomes one of the main components of the posters, always present in a central and imposing way. It serves as a grid for the composition of the titles, with which it plays by superimposition. In the background, classic paintings are cropped to illustrate the theme of the concert. The images are treated in two-colour process, the colours sometimes bright and powerful, sometimes calm and soft. We try to play with simultaneous contrasts to create visual tension and bring modernity to a subject that is by nature classical.
Logo concept
The logo is based on the letter ‘A’ in the name Assonance, which draws a play of lines and blocks evoking the idea of rhythm and musical scores. There’s a sort of echo effect between these shapes, which could refer to the idea of assonance (responding to one sound with another sound).
