This is the visual identity we created for the Education Department of the town of Chalon-sur-Saône. The aim was to design a graphic charter that could be easily adapted to harmonise and facilitate, among other things, communications for extra-curricular and after-school activities. We designed the work in the manner of a construction set, enabling the logo, pictograms, illustrations and multicoloured typography to be composed in turn!
The graphic system is designed to be simple and fun, and should enable the Education Department to produce a wide range of communication media with ease. We produced around fifty pictograms to illustrate an infinite number of subjects.
