Naming

Strategy, naming and visual identity for YUV®, a game-changing revolution in the international professional hair colour market.

Cadeau Maestro, the French leader in original gifts online, is changing its naming and visual identity to reflect the quality of its products.

Strategic support, brand architecture and visual identity for Hôpital NOVO, a hospital resulting from the merger of 3 former establishments in the northwestern Val-d’Oise region.
A new, unifying logotype depicting mutual aid, mobility and the life cycle, to reinvent the local hospital and imagine the future.

Epilogue, a Tale of Gastronomy. Creation of the naming and the visual identity, for a fine bakery-pastry shop.
A brand universe with sweet flavors, sometimes sour, and always crunchy on the edges.

Naming and visual identity of Initiall, a rental housing service towards students and young professionals.

Graphéine supported Croix-Rouge insertion in the creation of two brands:
“Vif!”, a range of services for companies and “Les Ateliers Croix-Rouge”, creative recycling centres for the general public.

“Proud to be responsible!” Graphéine designed the new brand identity of Klara Energy, specialist in solar energy, the installation of photovoltaic power plants and solutions to operate them. A rebranding that aims to develop an agile and technical brand territory.

The French Conference of University Presidents changes its name and visual identity and becomes “France Universités” for a better representation.

A new visual identity to reflect the high-end positioning of AZA’s architectural practice.

L’Echoppe de Gustave, the visual identity of a motorway restaurant in Moulins. A frank and generous spirit to discover the local cuisine and specialities of the Bourbonnais.

Creation of the name and visual identity of Mérimée, gestion privé, a wealth management consulting firm.

New name, new visual identity and new tagline. Graphéine signs the rebranding of Perpignan Métropole public transportation network.

Naming and visual Identity of the “Campus Sup Ardenne” located in Charleville-Mézières (France).
A “pop” identity to promote academic excellence in the Ardenne.

Graphéine creates the “Udice” brand to represent the association of the most renowned public and multidisciplinary research universities in France.

To mark its 30th anniversary, the CMN group is unveiling its new identity as Evesio, Centres de Médecine Nucléaire.

Brand identity for 1215, Douze Cent Quinze, a group of wealth management advisors who provide a range of tools, services and expertise to support the members of the Magnacarta network.

Complete redesign of the brand architecture of Twipi Group, a software publisher that brings together the entire property maintenance ecosystem under one roof and supports companies in their digital transformation.

Naming and visual identity for Citéco, a project of the Banque de France dedicated to the economic culture.

A label that embodies all the richness of Gallimard Jeunesse’s new Young Adult collection.