Limonest city - Brand design & Print

Limonest is a city located in the heart of the Monts d’Or, north of Lyon, France. Its location makes it a city divided between natural heritage and economic attractiveness.
Its territory is composed of green and agricultural spaces making Limonest an attractive city with controlled urbanization. Its “Techlid” economic centre is a dynamic employment area employing nearly 27,000 people.

The challenge was to modernise the city’s visual identity when the Agora, the city’s new cultural centre, was built. We also designed the visual identity and signage for the Agora.

The concept

A typographical landscape:
By breaking the name into 3 parts, we symbolically recreate the three mountains that surround the city (Mount Thou, Mount Verdun and Mount Cindre).
This inclined composition embodies the topography of the commune.

A dynamic territory
Symbolically, this rising typographic composition allows to display loud and clear the dynamism that animates the territory. This composition fits perfectly with the motto of the city “Excelsior, Excelsus, Excelsissimus” (High, higher, very high). These values of ascension and dynamism inscribed in the logo inspire the whole graphic charter.

The logotype

It is the unique composition of the name of the city that gives the logo its strength and originality.

The word “Limonest” becomes an memorable “sign”, and totally original in the environment of the other logos of the territory. Its balanced geometric composition, its 45° angles and its typography in capital letters form an harmonious and unexpected whole, breaking with conventions and intrinsically carrying “tempo”. This logo is intended to be deeply sustainable. It is not a logo anchored in a fashion trend. Its minimalism being its main guarantee of durability.

Graphic universe

Behind its apparent simplicity, this logo inspires the whole graphic charter. Many ideas are inscribed in it. The idea of movement (ascensional), the idea of tempo (caesura of the name in three beats), the idea of underlining (to support a speech), the idea of disruption (45° angle unconventional)… So many ingredients that nourish the graphic charter and inspire multiple and contemporary expressions.