An event-based identity for Monin's new gathering

Monin designs, produces and distributes various ranges including syrups, fruit preparations, concentrates, sauces and liqueurs. Initially aimed at professionals, the Monin brand is now widely known among the general public.

Committed to its community, Monin organises various competitions and events bringing together professionals from the sector. In 2025, Monin unveiled a new event in partnership with the Oatly and Delidrinks brands: Monin Creative Battle. A friendly tournament bringing together 16 professionals who compete in four challenges inspired by the world of coffee shops.

Graphéine was asked to design the identity for Monin Creative Battle, inspired by the urban world of battles.

The event’s identity combines the refined, high-end aesthetic of the Monin brand with the competitive spirit of major culinary shows.

To convey this universe, the logo has been designed with perspective to create an effect of confrontation and speed. The MCB emblem emerges from the typographic block. Constructed from the initials of the event, it stylises a hand holding a glass topped with a crown. It extends the graffiti and urban aesthetic while echoing the world of comics and visual onomatopoeia.

The Anton font was chosen as the accompanying typography. Compact and striking, it echoes the codes of the round signs characteristic of boxing matches.

The motif, inspired by the concept of duality and coffee shop aesthetics, incorporates Monin’s iconic arch. Modular in design, it can be adapted in numerous ways and ensures consistency across all communication media and on the competition set. The visual identity is then rolled out across social media, the trophy, the competition wheels and cards, the presenter’s microphone cover, and more.

Monin thus completes its universe with an urban and contemporary identity to animate and promote its professional events.