At the beginning of 2017, the Auvergne region merged with the Rhône-Alpes region, to create the Auvergne-Rhône-Alpes region. Graphéine is entrusted with the task of designing the new regional brand architecture.
Our work is based on a simple, strong and accessible logo in its form, a sign that synthesizes the three strong symbols of the territory (the summits of the Alps, the volcanoes of Auvergne and the Rhone river). This logo is a way of telling the story of this shared and complementary geography, where territories rely on each other to build a solid whole.
Six months of close work with the Region’s communication department were necessary to establish all the rules of use of this brand architecture.
