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Soletanche Bachy

Soletanche Bachy, Build on us!

Soletanche Bachy is a construction company specialized in soil trades.

The art of foundations is as old as the world, but its scientific expression, “geotechnics”, only dates back to the 1920s. Soletanche and Bachy were the pioneers of this new discipline and developed most of the innovations that revolutionized soil technologies. Their merger in 1997 consolidated their leadership in the sector, making them a world reference in the field of foundations and soil technologies.

As is often the case, Soletanche Bachy’s communication started with “homemade” designs and was above all technically oriented. Our mission was to review the communication positioning, and develop a readable and strong graphic charter, in order to create coherence throughout their communication media.

Brochures, leaflets, reports, PowerPoint, website… We have worked on dozens of different media, and have delivered as many ready-to-use templates for the production of future documents.

Concept

We illustrate the baseline “Build on us” by playing with “what is above” and “what is beneath”. An horizontal line symbolically cuts the composition into two areas. The text is composed vertically, as a solid construction with underground foundations. Typography becomes architecture.

Les plaquettes sont conçues avec un système de volets. Un procédé simple qui transforme une simple plaquette A4 en un objet original et fonctionnel.