Opérateur public chargé de coordonner le réseau de l’enseignement français à l’étranger, l’AEFE lance TALENTS, une plateforme numérique dédiée au recrutement des personnels de droit local. L’ambition : centraliser les offres, simplifier les démarches et rendre plus lisible l’accès aux opportunités du réseau mondial. Un outil au service des
As the public operator responsible for coordinating the French education network abroad, the AEFE is launching TALENTS, a digital platform dedicated to recruiting local staff. The aim is to centralize job offers, simplify procedures, and make it easier to access opportunities within the global network. The tool is designed to serve both schools and candidates, acting as a single point of contact. The strategic challenge is to enhance the platform’s appeal, streamline the process, and embody the deeply human dimension of international recruitment.
A logo that puts people at the heart
We designed a logo that turns the letter into a face. The L becomes a totem sign: a blue dot for the eyes, a red curve for the smile. In just a few strokes, the identity affirms the platform’s foundations: people, exchange, and the French language.
The sober and structured typographic composition dialogues with the institutional codes of the State while introducing a warm and accessible dimension. This balancing act reflects the dual nature of the project: public rigor and international openness. Around the logo, a lively graphic system unfolds: speech bubbles, keywords, modular and dynamic patterns. These forms evoke exchange, mobility, and the circulation of talent on a global scale.
