Within Pilot Groupe, a network of experts in shared-time operational management, each entity embodies a strategic function of the executive committee to support business growth. DC Pilot is the group’s flagship brand, specializing in outsourced sales and marketing management, with a clear promise: to structure, steer, and accelerate sales performance.
The visual identity conveys this steering approach through a logo built on the principle of intersecting arrows. Two directions cross and respond to one another, symbolizing momentum, progress, and collaboration between the expert and the company. This interplay of arrowheads creates continuous movement, a dynamic of support that guides toward the goal.
A comprehensive graphic system unfolds around the logo. The arrows become modules, patterns, and layout guides, structuring posters, stationery, and digital media. Together, they form a clear, rhythmic, and effective identity, reflecting the essence of DC Pilot.
