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Branding

Graphéine
Branding Agency
Brand design

Graphéine, the agency that takes care of your brand design.

Since 2002, we have been designing brand identities for public institutions, cultural organizations, and socially conscious brands. From analysis and strategy to design and creation, we believe that a brand is a powerful tool for crafting new narratives, uniting imaginations, and shaping desirable futures.

Graphéine supports brands that want to use design as a lever for social and economic transformation to meet the challenges of tomorrow.

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Our Approach to Branding

Graphéine thrives on understanding the complexity of your projects and devising simple, creative strategies in response. Our team consists exclusively of passionate and experienced designers. Each member is encouraged to contribute their talents to the collective, in a spirit of collaboration and co-creation. The agency has offices in Lyon and Paris, and we serve clients throughout France.

  • To design is to draw with a purpose

    An approach that views design as the sum of the intention to transform (the concept) and imagination taking shape (the design). In terms of visual identity, this translates to the idea that a logo must both “describe the given” (analysis) and “point toward the goal” (projection).

  • The Goals of a Successful Brand

    Our goal is to make your brand clear, visible, and appealing.

    To achieve this, we create original, flexible, and sustainable visual solutions, and we support you in implementing and developing this visual identity across all of your company’s communication channels and initiatives, both in the physical and digital worlds.

  • Less is more

    Our approach to branding is rooted in the “less is more” philosophy. We take a minimalist approach to logo design. Our goal is to convey as much as possible in as little space as possible. It’s also about stripping away complexity to focus on the essentials, thinking sustainably, and aiming for timeless design. In this way, we hope to stand out from other agencies!

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Learn more about the agency and its teams.

A few branding projects by Graphéine

Rebranding Métropole de Lyon Eau

Discover our branding projects

Rebranding a university? A major regional institution? An innovative public entity? A tech startup?

Explore our portfolio

Who does our agency work for?

For 25 years, Graphéine has loved ♥ its clients, big and small. We have worked with over 1,500 brands across all industries, both in France and abroad.

Curiosity is a wonderful trait, and our work offers us so many opportunities to discover new worlds. Every organization is a world unto itself, with its own characters, setting, and story. Here’s a brief list of our main types of clients.

Culture

Territories

Education

Technology

Consulting & Services

Industries

Environment

Sports & Health

Gastronomy

Fashion & Luxury

Our 5-step method

Aperçu de notre méthodologie

Deliverables that Graphéine can provide for a branding project:

Brand Diagnosis

Brand audit
Competitive analysis
Benchmark
Reputation
Opportunities

Brand Strategy

Brand strategy
Communication strategy
Marketing strategy
Positioning
Brand platform
Naming

Brand Design

Logotype
Visual identity
Rebranding
Brand book
Style guide
Editorial guidelines
Typography

Brand activation

Print & Digital
Social media
Motion design
Signage
Events

Our latest branding projects

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  1. DC Pilot

    How can the collective momentum and strategic precision of an outsourced sales management company be expressed visually? For DC Pilot, Graphéine designed a dynamic visual identity built on movement, convergence, and shared intelligence.

    DC Pilot

  2. Voisin Consulting Life Sciences

    New visual identity for VCLS (Voisin Consulting Life Sciences), a key player in HealthTech and biotechnology.

    Voisin Consulting Life Sciences

  3. Château and Domaine de Sceaux

    A festive and contemporary identity that showcases the rich history and culture of the Château and the Domaine de Sceaux.

    Château and Domaine de Sceaux

  4. Monin Creative Battle

    An event identity that combines the refined, high-end aesthetics of the Monin brand with the competitive spirit of major culinary shows.

    Monin Creative Battle

Why choose us for your project?

  • 25 years of experience. Founded in 2002, Graphéine has worked with over 1,500 brands.
  • A multidisciplinary team of 25 people, based in Paris and Lyon, bringing together strategists, designers, motion designers, and project managers.
  • Recognized expertise in the public and cultural sectors. Regularly featured in Brand New, Étapes, CB News, and Influencia.
  • A leading blog in the design community, with over 600 articles, followed by schools and specialized media.
  • An approach to design as a lever for transformation, not merely as a stylistic exercise.
  • A single point of contact from assessment to implementation, unlike agencies that outsource or limit themselves to a single stage.

Frequently Asked Questions About Branding?

01. What is the difference between branding and visual identity?

Branding is a comprehensive strategic approach; visual identity is one of its expressions. Branding encompasses strategy, naming, the brand platform, culture, experience, visual identity, AND its implementation.

02. How much does a branding project cost at Graphéine?

A complete project (assessment + strategy + identity + brand book) generally starts at €15–20K for an SME and can exceed €50–60K for a multi-brand organization. Each project is, of course, unique, and we tailor our methodology and rates on a case-by-case basis. The best approach is to discuss it. We can offer to organize a video call to establish an initial rough budget estimate.

03. How long does a branding project take?

It generally takes between 3 and 6 months, depending on the scope of the project. We also like to support our clients during the follow-up and rollout phases, as part of a continuous improvement process.

04. Do you work with SMEs or only large organizations?

We work with all types of organizations, from small associations to major CAC 40 companies. Our goal is to support our clients in creating or enhancing their brand identity. To that end, size doesn’t matter

Let’s talk about your project?

Looking to launch, grow, or reinvent a brand? Let’s discuss it. Tell us about your project in a few lines (background, goals, timeline), and we’ll get back to you within 48 hours to set up an initial meeting. In Paris, Lyon, or via video call—whatever works best for you.

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