Holidays for those most in need.

Every year, the Fondation pour le Logement and the Gestare association join forces to organise ‘Sète à Toi’, a charity holiday programme for people living in extremely precarious circumstances or who are homeless. More than 350 participants from all over France come together to enjoy a week of socialising and sport by the sea, under the Sète sun. The programme includes: pétanque, table tennis and badminton tournaments, boat trips, stand-up paddleboarding and canoeing, horse riding, swimming, volleyball, archery, a dance evening and a bingo night…

Our task was to design the visual identity for the holiday. We were keen to create a welcoming atmosphere that everyone could easily embrace, and in this way contribute, in our own small way, to helping people forget the hardships of everyday life for a moment.

Visual identity and illustrations

The campaign centres on a cheerful group of characters, all in action. The idea is to embody the joy of getting together and sharing happy moments. Their style, inspired by Jacques Rouxel’s famous Shadoks, is designed to appeal to everyone. The simple, dynamic and unadorned lines of the characters – built from clumsy circles, big noses and short legs – allow for a funny and light-hearted tone.

The aim was to provide the organising teams with a library of easy-to-use illustrations to liven up the communication materials informing beneficiaries about the various activities on offer.