Committed to preserving life

Demain C’est Nous is a charity that runs an optional course for secondary school pupils. This course is dedicated to educating pupils about the preservation of life. Its aim is to raise young people’s awareness of climate issues, build their self-confidence and foster a spirit of cooperation, drawing on project-based learning and hands-on experience.

Currently expanding, Demain C’est Nous commissioned Graphéine to redesign its visual identity. The visual identity needed to appear more professional in order to appeal to institutional stakeholders, whilst retaining the activist and committed spirit of its early days.

À radiant emblem

With multiple meanings, the emblem brings together the founding values of Demain C’est Nous in a single symbol. It can be seen as a dandelion, evoking community and team spirit; a circle of individuals, symbolising cooperation and cohesion; an eye, inviting us to pay particular attention to living things; or even a globe, expressing the association’s commitment to environmental conservation. Taken as a whole, it forms a radiant emblem that reflects the scope of the association’s work.

As the name of the association, ‘Demain C’est Nous’, is rather long, we have set it in a custom-designed typographic block that is striking yet compact.

The logotype is adapted for the association’s two labels: the ‘Member’ label and the ‘Climate Option’ label, which can be found in schools.

The brand is brought to life through a palette of evocative colours directly inspired by the environment and living things. The emblem takes centre stage within the graphic system. It can be used on its own or as part of a pattern across various communication media: posters, stationery, social media, textiles…

With this new brand identity, the Demain C’est Nous association now has a brand image that easily resonates with its various audiences: pupils, teachers, parents and institutions. The consistency and impact of this new image enhance the reach of the association’s actions and messages.