Having supported the Vitrine Media brand through its first rebranding in 2017, Graphéine once again worked with Vitrinemedia to evolve its visual identity so that it would be better aligned with the expansion of its business.
Vitrinemedia is the pioneer and global leader in LED displays specifically designed for shop window communications.
We updated the logo and brand guidelines to reflect the expansion of Vitrinemedia’s business. The company now positions itself as offering 360° client support and is no longer limited to LED displays alone. The brand’s typography and lettering have evolved to better reflect its increasingly digital approach, catering to clients from a wide variety of sectors.
The emblem, formed by the ligature of the letters V and M, has been slightly revamped. Its geometric ‘stencil’ style evokes the perspective of illuminated screens.
Bordering on abstraction, it is both an acronym and a symbol, with a graphic style reminiscent of pictograms used in digital interfaces.
