In 2022, the teams at Fontevraud reached out to us, nearly ten years after the creation of the Royal Abbey’s brand identity and two years after that of the Museum of Modern Art.
Previous work on the brand platform led to the evolution of the brand architecture and the logo. It was in this context that the communications teams at Fontevraud turned to Graphéine.
The brand now revolves around a parent entity, “the Fontevraud destination,” and three sub-brands: Fontevraud the Royal Abbey, Fontevraud the Museum of Modern Art, and Fontevraud the Hermitage.
To ensure greater clarity and readability of the brand architecture, each sub-brand is now distinguished by its own color and a dedicated visual universe, drawing inspiration from exhibitions, the local area, and regional symbols…
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